Misha Zhuro
Your product sounds weaker than it is because you can’t prove it
I help seed-stage B2B startups turn customer data into proof that backs their claims across sales, website, and outbound
Influence buying decisions
Put customer proof at every touchpoint – website, sales, decks and outbound
Reduce buyer hesitation
Use customer proof to remove doubt before it turns into questions or delays
Get customer proof that carries across channels without re-explaining.
You know proof matters. You just don’t have it in a form you can actually use
Post-seed, proof isn’t optional anymore — but producing it properly is still nobody’s job.
You have customers, but nothing concrete to show beyond logos and vague quotes.
The work is important but never urgent enough to justify stopping execution.
Nobody in your team owns “customer proof” as a system, so it floats between marketing, sales and leadership.
You don’t need another internal project. This gets done without dragging your team into it
I take full ownership of customer proof. You get a reusable library and a system you can maintain.
I consolidate proof from your existing calls, docs, reviews, and public customer mentions.
I handle customer outreach, scheduling, and interviews end to end.
I turn raw input into concrete proof — cases, quotes, clips.
I organize everything into a single source your team can reuse.
I finish it in 30 days, not “when things calm down”.
Here’s how customer proof gets done in 30 days
All I need from you is intro to 2–3 customers, access to any existing materials, 30–45 min kickoff, and one factual accuracy check on the final assets — with minimal check-ins along the way.
What you get in 30 days
Delivered in 30 days. Built to compound.
Case studies
2-3 deep customer stories covering problem, decision and outcome.
Short proof short clips
10 – 15 edited proof moments from interviews, reviews, and credible public customer mentions.
Quotes, metrics, reviews, etc.
10 – 20 context-rich customer statements mapped to objections, use cases, and key claims.
Supporting proof assets
Logos, screenshots, review highlights, and lightweight visuals that reinforce credibility.
Organized library
A structured, labeled proof system your team can search, reuse, and build on (see below).
SINGLE SOURCE OF CUSTOMER PROOF
FILTER PROOF ARTIFCATS BY TYPE
SEARCH PROOF LIBRARY
EASILY ADD NEW ARTIFACTS
What changes once you have proof
Weak, generic claims
Explaining on sales calls
Low signal or no case studies
Scattered proof across tools
Weak outbound signals
Strong, proof backed claims
Showing proof on sales calls
Sharp, convincing case studies
Centralized proof library
Proof-backed outbound
Where this shows up
Sales calls move faster because proof replaces explanation.
Pages convert better because claims are backed.
Outbound gets replies because it shows results.
Positioning sharpens because claims are specific.
Team aligns because everyone uses the same proof.
Why this gets postponed (and never gets done)
We can do this internally…
You can. That’s why it hasn’t happened yet. This work needs focus, judgment, and ownership — not another internal initiative competing with execution.
It sounds like a lot of coordination…
It would be — if you were doing it. I handle outreach, scheduling, interviews, extraction, and organization end to end. Your involvement is minimal.
Our customers aren’t polished on camera (and we don’t have a video budget)…
That’s the point. Substance beats polish. The goal is credibility, not production value.
We’re sensitive about customer permission and usage…
That’s a reasonable concern. I sign an NDA. You control what’s shared and how it’s used. If needed, you can provide a dedicated email account and limit access to customer materials. Nothing is published or reused without your explicit approval.
Is this just a one off?
You get a proof library and a structure you can continue building on internally. There's an optional maintenance engagement available.
Get started
This is a focused, one-month engagement. I run the interviews and produce the proof myself. From $10,000.
Good fit if:
Seed stage B2B
Paying customers already exist
Selling requires trust and explanation
Proof exists, but it’s scattered, weak, or unused
Not a good fit if:
Pre-revenue or still validating demand
Looking for branding, positioning, or strategy
Want guaranteed metrics or growth promises
Need high-production, agency-style content
What happens next
I review every request personally within 24 hours. If it's a fit, we schedule a 30-minute call. If not, I'll tell you directly, no pitch.
Prefer email? Email me directly